Your unique Instagram bio should tell current and potential followers what you do, sell, or share on the app. It depends on what you hope to achieve by using Instagram for business. If you’re focused on selling on Instagram, your bio could be your elevator pitch. For small businesses, this might mean sharing your company’s mission or brand values. Is your brand funny and playful, or is it more serious and informative? Use your Instagram bio to set the tone for your content. A great Instagram bio is unique to your brand. How do you win people over with such a small amount of text? You could spend all day looking at templates and Instagram bio ideas and still miss the mark for your target audience. Here’s where those crucial 150 characters come into play. Make sure you double-check how the photo appears, so you don’t end up with an awkwardly cropped photo or a profile image with text that’s too tiny to read. Your profile image will be cropped to a small circle.
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